Bradfordhttp://www.robertsherman.com/
Tom, thank you for taking the time out of your busy schedule to conduct this interview with The Webmaster’s Edge. I would like to start off by saying that I was a bit taken aback by your payment model. You pay the Publisher FIRST and THEN display the ads. You sometimes pay the Publisher more than once a day and this is all performed instantly over Paypal. While this is not the only payment option, it is your most prominent and preferred. I must admit that when Julie e-mailed me about your Network it made me a bit leery at first, but I had to think to myself “What do I have to lose by giving them a trial run?”. My answer was little to nothing, I have little or nothing to lose because your payments are all up front, so there is very little fear about it being some sort of scam. Is this what you were going for by utilizing this Payment model? How well has it worked?
There are so many concerns facing every publisher, especially when it comes to selecting a new ad network. We wanted to remove the biggest fear “will I get my money??” once and for all by paying cash in advance.
How long has The Robert Sherman Company been serving Advertisers and Publishers?
We began our first website, Quizland.com in April, 1995. We’ve been serving ads to other webistes since July 1999.
Are there any specific categories that The Robert Sherman Company focuses on? Are there any specific categories that you steer clear from?
Most sites of interest to large groups of folks are welcome. Sites targeting working women, sites about sports, technology sites, and entertainment pages are in particularly high demand right now. The sites we don’t work with are “adult content” and pages that are designed merely to generate clicks.
What payment model(s) (CPM, CPC, CPA) does The Robert Sherman Company utilize?
We pay 100% CPM to our publishers. They have enough grief in their lives without having to hope for CPA’s and CPC’s to pay off.
What are the primary ad sizes served by The Robert Sherman Company?
728×90 Leaderboards, 468×60 banners, 120×600 and 160×600 towers, 300×250 rectangles, and popunders which still pay the best by far.
What are your feelings on the current state of the Internet Advertising Industry? Do you have any thoughts on any specific industries such as SEM, PPC, CPM, or CPA?
As we eventually exit this recession (someday), I think the pundits will be surprised: The internet will have proved more resilient than traditional media, with a higher share of the world’s ad revenue than ever. That means that the largest advertisers will be buying more of the available inventory on a CPM basis, leaving less space for alternative revenue models such as CPA and CPC.
Until the recession eases, of course, CPA will be prominent, as it is in other media during tough times.
What are your thoughts on the future of The Robert Sherman Company? Do you have any specific projects you are working on that aren’t “top secret”?
We hope to add more types of ads to the mix, to give our publishers more choices. Full motion video and other long form ads of various types are being tested right now.
What does The Robert Sherman Company offer that other Ad Networks might not?
We pay 100% cash in advance.
Our ads are 100% CPM based, with no Cost Per Click or Cost Per Action.
We don’t force publishers to run our cheapest ads. Instead, if they wish, we’ll throw them a redirect code to bring up an ad from their other ad suppliers. We’re not shy about offering redirects if it means more revenue for the publisher in the long run.
Interested Publsihers can apply for this Ad Network at:
http://www.robertsherman.com/agreement.htm
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Loading ...Categories: Ad Network Interviews • Ad Networks
Tags: Ad network interview • Ad Networks • Advertising
Another one of my all time favorites. This video was taken with a friend of Will Ferrell’s daughter when she was at a stage where she repeated everything one would say, and the forget it an hour later. (At least, we hope that was true, lol.) If you haven’t seen this one, it is a MUST see.
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(No Ratings Yet) Loading ...It has been like…24 hours since Brad’s last post! There were 24 hours inbetween the last two posts as well! Where the heck is Brad and why have there only been 2 posts in like 50-60 hours?? 
Well, I’ve been working on my wife’s resume, some other web properties, some Advertising deals, and we had my wife’s parents over for a few days. She is middle school teacher and is just finishing up her permanent technology certificate, so she’s going to look toward getting a permanent position now that she’s done with school.
We built some new stairs on to my deck this week as well as chained my Grill to the deck so that it won’t be whisked away by a storm again. Big thanks to my father-in-law for doing that! He’s quite handy with a drill, whereas I’m quite handy with a keyboard. He comes over and builds things, I help them with their laptop. Tis what family is for. 
I think that I will likely continue the HTML A-Z series tomorrow and go from there. I also hope to have my first Ad Network interview up as soon as possible. Just waiting for a few responses at the moment so that I can move forward with posting the first in my new interview series.
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(No Ratings Yet) Loading ...It was big news that was leaked that Google has been in talks with Digg about a possible purchase. It doesn’t come as a huge surprise to me that Google would be interested in purchasing Digg. At the same time, it also does not surprise me that they walked away from the table.
Many sources are reporting that Google was ready to purchase Digg for an estimated $200 million dollars, but walked away and buried the deal during the final stage of purchase. I believe that TechCrunch was the first to report on it.
While some speculate that it was a “personality issue”, it is very possible that Google did not like what they saw when they got into the technology behind Digg. There is some speculation that Google will be adding some “Digg-Like” features to their search engine. Perhaps Google decided that their technology was better and has opted to bury Digg like they did their deal.
Only time will tell. Just remember to bow to your Google Overlords and then watch the video of how Google will take over social media.
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HTML
I have started to go over HTML code elements and as I do so I will be adding them to the Wiki. I hope to have this fleshed out nicely within a few months and then begin adding tutorials and examples in order to compliment the element guide.
Community Forums
I probably shouldn’t have started the site with Community Forums. It was sort of “shooting for the moon” in a way, and the lack of posts makes the site look “dead”, when it is far from it. Comments on Blog posts have been gaining activity, but the Forums are being left out. Due to this, I will likely be closing the forums for now, probably de-integrating them with the Wiki.
Guides
Expect more server administration guides! I have gotten some good traffic from some of these guides, and there have been quite a few people who have found them helpful. As these guides have been answering questions for people in search of answers, I will most certainly be writing more. I’m very pleased to be able to give a helping hand to others who administer their own servers. While I will be making guides for various server configurations, my main focus will be on CPanel.
Ad Network Interviews
The coding and deisgn aspect of the site is an important one, and the server administration aspect is equally important. However, another important facet I plan to soon focus on is knowing which Ad Networks to go with and how the industry is doing. One way to do this is to interview representatives of different Ad Networks. The first of many will be coming soon so make certain to keep an eye out for it!
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Tags: Ad Networks • Advertising • HTML • Server Administration
