The Anchor Tag

a – The Anchor tag, which is most commonly associated with hyperlinks.

• charset – This attribute specifies the character encoding of the target URL.
  Values:
  • See the IANA Character Sets for these values.

 

• coords – This attribute specifies the coordinates that define a linked region in an image map.
  Values:
  • If the image map is a circle – Enter three coordinates: center-x-axis,center-y-axis,radius
  • If the image map is a polygon – Enter the X/Y coordinates of each corner: x1,y1,x2,y2,x3,y3,x4,y4…
  • If the image map is a rectangle – Enter the X/Y coordinates of each of the four corners: left(x1),top(y1),right(x2),bottom(y2)

 

• href – This attribute specifies the target URL.
  Values:
  • Absolute URLs – Example: webmastersedge.net – Navigates to a new site.
  • Anchor URLs – Example: index.html – Navigates to another page.
  • Relative URLs – Example: #top – Navigates to an anchor within the page.

 

• hreflang – This attribute specifies the target URL’s written language with a two letter language code.
  Values:
  • See the IANA Language Subtag Registry Search for these values.

 

• name – This attribute names an anchor. While this is widely being replaced with the id attribute, it can be used to set an anchor point which can specify a spot on the page to be “jumped to” by using another hyperlink.
  Values:
  • Can have any value that starts with a letter and only contains: a-z , A-Z , 0-9 , colons , hyphens , periods , underscores

 

• rel – This attribute specifies the relationship between the current document and the target URL.
  Values:
  • alternate – Suggests that the target URL is an alternate version or mirror of the current page.
  • appendix – Suggests that the target URL is an appendix.
  • bookmark – Suggests that the target URL is a related page.
  • chapter – Suggests that the target URL is a chapter of a series of pages.
  • contents – Suggests that the target URL is a table of contents for the current page.
  • copyright – Suggests that the target URL is a page containing copyright information.
  • glossary – Suggests that the target URL is a glossary of terms used in the current page.
  • help – Suggests that the target URL is a help document.
  • index – Suggests that the target URL is an index of the current page.
  • next – Suggests that the target URL is the next page in the current series.
  • prev – Suggests that the target URL is the previous page in the current series.
  • section – Suggests that the target URL is a section of a series of pages.
  • start – Suggests that the target URL is the first page in a series.
  • stylesheet – Suggests that the target URL is an external stylesheet for the current page.
  • subsection – Suggests that the target URL is a subsection of the current series.

 

• rev – This attribute specifies the relationship between the current document and the target URL.
  Values:
  • alternate – Suggests that the target URL is an alternate version or mirror of the current page.
  • appendix – Suggests that the target URL is an appendix.
  • bookmark – Suggests that the target URL is a related page.
  • chapter – Suggests that the target URL is a chapter of a series of pages.
  • contents – Suggests that the target URL is a table of contents for the current page.
  • copyright – Suggests that the target URL is a page containing copyright information.
  • glossary – Suggests that the target URL is a glossary of terms used in the current page.
  • help – Suggests that the target URL is a help document.
  • index – Suggests that the target URL is an index of the current page.
  • next – Suggests that the target URL is the next page in the current series.
  • prev – Suggests that the target URL is the previous page in the current series.
  • section – Suggests that the target URL is a section of a series of pages.
  • start – Suggests that the target URL is the first page in a series.
  • stylesheet – Suggests that the target URL is an external stylesheet for the current page.
  • subsection – Suggests that the target URL is a subsection of the current series.

 

• shape – This attribute defines the shape of an image map.
  Values:
  • circ – Defines a circular region of an image map.
  • circle – Defines a circular region of an image map.
  • default – Defines the entire area an image map.
  • poly – Defines a polygonal region of an image map.
  • polygon – Defines a polygonal region of an image map.
  • rect – Defines a rectangular region of an image map.
  • rectangle – Defines a rectangular region of an image map.

 

• target – This attribute specifies where to open the target URL.
  Values:
  • _blank – Sets the target URL to open in a new window.
  • _parent – Sets the target URL to open in the parent frameset.
  • _self – Sets the target URL to open in the same frame as the link.
  • _top – Sets the target URL to open in current window.
  • wildcard – You can enter the name of a frame in order for the URL to open in that specified frame.

 

• type – This attribute specifies the MIME type of the target URL.
  Values:
  • See the IANA Registered MIME Types for these values.

The What

A co-branded website is someone else’s content, with your name on it. Basically, they provide all of the content that your users may be able to use, you just supply the traffic. Co-branding agreements come in many forms, but typically you make a revenue share off of their co-brand.

The Why

• More content for your website = More value to your users!
• Increased cashflow!

The Who

So what types of companies do co-brands? Some big ones include sites like Careerbuilder or Pricegrabber. These co-brands can add value while producing income and I highly recommend them. They are not the only co-brands out there, but they are amongst the biggest. If you run accross a co-brand that seems to fit your site, I highly recommend taking it into consideration.

So what can a smaller blog do to increase their comment traffic through the use of SezWho?

Rate, Rate, Rate!

Rate your comments! Make a pledge to your readers that you will rate their comments whether they are good or bad. Don’t promise good ratings, just promise ratings based on how insightful or engaged their comment might be.

The Webmaster’s Edge Promises To Rate Your Commnets

I hereby pledge to read the comments posted on this blog and make certain to rate them. This means that if you make valuable and engaged comments on The Edge, you can earn EXTRA Entrecard credits if you are using SezWho! While I will not be going back and rating old comments, from this moment forward, I will do my best to rate all of the comments on the blog. This is my chance to engage my users in conversation and this is your chance to earn Entrecard credits for becoming involved in these discussions!

I didn’t, but Entrecard did. Entrecard is exactly how SezWho is going to take off and it is working! Entrecard is offering its publishers credits for every comment they make on a SezWho enabled blog. Not only are they offering A credit, but they are offering a NUMBER of credits based on the rating of your post. Genius really, 100% marketing genius. On top of that, in order to further promote the partnership, Entrecard now has a “Must be Sezwho enabled?” checkbox when looking for blogs so that only SezWho enabled blogs will be displayed.

So SezWho Says What?

Most people think that SezWho gets the “Long end of the stick” here. I really think that without this partnership and/or others like it that it would be vapor after a few months to a year. Not only will this partnership prevent it from becomign vapor, but it is really going to propel it forward. I wouldn’t be surprised if 50% or more blogs end up using SezWho.

But…Does Entercard Get The Short End?

No way! It may seem like it at first, but you really have to think long term. This partnership gives Entrecard more survivability and viability. It propels SezWho forward, but SezWho’s steam is going to rely on Entrecard. This increases the value of the Entrecard service and further promotes the brand name. Not only that, but it has the “look and feel” of “giving something back to the community”.

So Nobody Wins?

Correction – Everybody Wins. Entrecard wins, SezWho wins, and most importantly – The Bloggers win. This will promote commenting on Blogs in a very big way. More comments means more engaged readers, which translates into more traffic and more revenue. If you haven’t done so yet, I suggest you sign up for both!

But What’s The Catch?

We don’t know yet. It doesn’t appear as though SezWho is making any money yet. They are just getting off the ground. From their FAQ:

The basic SezWho rating, reputation and profile services are provided for free on the currently supported platforms. SezWho will be offering upgrades to premium products and services in the future, but basic SezWho integration for standard social media platforms will always be available as a free service.

I’m curious what options they are going to offer that will cost. Whatever it is, I think that they are going to rake it in. I am certain they already have the majority of active Entrecard bloggers signed up. Whatever these new features are, I most certainly wish them luck!

It is worth noting that ALL of these methods discussed are FREE ways to promote your website.

FREE Ways To Promote Your Website

• Domain Names
• Submit Your Site To Search Engines
• Inform Your Contacts
• Sign Up For Entrecard
• Social Bookmarking Buttons
• RSS
• MyBlogLog
• Submissions, Tutorials, And Guest Blogs
• Entrecard Dropping
• Promote Your New Site On Your Old Sites
• Forums, Sigs, Posts, And Comments
• Become A Top Commentator
• Three Way Link Exchanging UPDATED: “Double Link Exchanging“
• Be Helpful! Engage Your Readers!
• Rinse And Repeat!!

The most important thing to concentrate on though is quality content. I cannot stress this enough! If your site isn’t worth visiting then it will not retain visitors and all of the promotion you do is wasted.

• Post Revisions: Wiki-like tracking of edits
• Press This!: Post from wherever you are on the web
• Shift Gears: Turbo-speed your blogging
• Theme Previews: See it before your audience does
• Word count! Never guess how many words are in your post anymore.
• Image captions, so you can add sweet captions like Political Ticker does under your images.
• Bulk management of plugins.
• A completely revamped image control to allow for easier inserting, floating, and resizing. It’s now fully integrated with the WYSIWYG.
• Drag-and-drop reordering of Galleries.
• Plugin update notification bubble.
• Customizable default avatars.
• You can now upload media when in full-screen mode.
• Remote publishing via XML-RPC and APP is now secure (off) by default, but you can turn it on easily through the options screen.
• Full SSL support in the core, and the ability to force SSL for security.
• You can now have many thousands of pages or categories with no interface issues.
• Ability to move your wp-config file and wp-content directories to a custom location, for “clean” SVN checkouts.
• Select a range of checkboxes with “shift-click.”
• You can toggle between the Flash uploader and the classic one.
• A number of proactive security enhancements, including cookies and database interactions.
• Stronger better faster versions of TinyMCE, jQuery, and jQuery UI.
• Version 2.6 fixes approximately 194 bugs.

For more information here is a handy video:

For even more information visit:
http://wordpress.org/development/2008/07/wordpress-26-tyner/

• Linux Tutorials : Tar-ing and un-tar-ing tarballs, gz, and bz2 archives
• Web Hosting Tutorials : CPanel Server: Receiving ERROR 2002 (HY000) after a MySQL upgrade
• Web Hosting Tutorials : CPanel Server: How to fix Modsecparse.pl errors after a MySQL upgrade.

It appears someone has viewed them (not necessarily clicked on the link though) about 500 times. Most certainly not a bad way to generate some additional traffic. I will likely be submitting more tutorials in the future. I highly recommend this type of exposure to anyone who’s websites features tutorials of any kind.

Banner, CPA / Cost Per Action, CPC / Cost Per Click, CPL / Cost Per Lead, CPM / Cost Per Thousand, CPS / Cost Per Sale, Impression, IO / Insertion Order, Inventory, PPC / Pay Per Click, Rich Media, ROI / Return On Investment, RON / Run Of Network, The Fold

Today, I will go over another batch of important terms.

Ad rotation: Ads are typically rotated based on a given list and given conditions. This can be managed by an Ad Network, a simple rotation script, or more complex Ad Management software. There can be any number of ads in a given rotation and they are often based on demographics and a requirement for number of views each ad needs to achieve.

Affiliate: An affiliate is a webmaster who has a relationship with an advertiser for CPA advertising / Affiliate Marketing.

Affiliate Marketing: Affiliate Marketing is another term for CPA Advertising. This is a form of advertising where the advertiser pays based on specified actions taken by the end user. Some examples would be filling out a form after clicking on the ad or purchasing a product after clicking on the ad.

Clickthrough: A click in which the user was successfully directed to the Advertiser’s landing page.

Co-branding: A site which is branded with the logos and/or style of another site for use with the other site is called a co-brand.

Creative: The Creative is the advertisment itself, whether it be a banner, rich media, or text ad.

CTR / Clickthrough Rate: The Clickthrough Rate is the rate at which an ad is clicked on and the user is successfully directed to the Advertiser’s landing page. Clickthrough rates are often used to determine whether or not an ad is served and can sometimes have a Publisher’s account cancelled with an Ad Network due to low Clickthrough rates.

Demographics: The data that makes up a website’s audience such as age, gender, income, and location are the demographics for a given site.

PSA / Public Service Advertisement: A Public Service Advertisement or Public Service Announcement is an advertisement that is run on a website for no charge, usually when there are no other ads to display. These ads are usually displayed for charities or government agencies.

SEO / Search Engine Optimization: The process of optimizing one’s website to get better results in search engines.

SEM / Search Engine Marketing: Promoting one’s website through a search engine, either through paid listings, or getting one’s site higher Search engine rankings through other means.

ROS / Run Of Site: An ad shown anywhere on a website as opposed to specific pages or categories of the website.

Unique / Unique User / Unique Visitor: A visitor is counted as a Unique on their first pageview of the website for that day.

All of the terms from both posts can now be found in the Wiki filed under Advertising Terms.

Is this solution 100%? I doubt it. Nothing beats a good team of Forum Moderators, but it most certainly can help! Another Mod I highly recommend is a Delete User and Posts mod, but i can’t for the life of me remember where I found it for certain. This MAY be it:

http://www.phpbb.com/community/viewtopic.php?t=29821

The Humanizer is another good one, but didn’t quite get the job done like Anti-Spam ACP appears to be. Hopefully I’ll be able to ditch phpBB2 soon so that I can move on to phpBB3’s new anti-spam measures.

Today’s Topic: Widgitize The Sidebar

In order to ad widgets to a sidebar, we must undergo a few simple steps in order to widgetize the theme, assuming the theme isn’t already widget-ready. The first step is to take a look at your sidebar setup. Ours is:

So to facilitate this, we create a functions.php template file and include the following in it:

Once this is setup, I placed the following code where her sidebar should be (after the <ul> tag):

Then right before the </ul> tag:

And viola! Add the widgets and that’s that! If you want some items to appear in the sidebar before the widgets (without using the text widget), just add those items before the above code right after the <ul> tag.