BradfordYour Domain
Your domain name is an exceedingly important part of your website. While this is not always the best case for certain sites, you should try to choose a domain name that is both relevant and descriptive of your site and content. Whatever your domain is, it needs to be memorable and easy to spell. The easier it is to remember, the better the chance you will get return visitors who simply type in your URL. I chose webmastersedge.net as the domain for The Webmaster’s Edge. I chose it because it is not too long of a domain name (the shorter the better!!) and I find it descriptive of the content.
ALSO get the WRONG domain!!!!!
Getting the wrong domain can also be important. I chose to also register other domain names such as webmasteredge.net (no s) and thewebmastersedge.net. You can use common misspellings or incorrect domains that users might type in to prevent them from going to another site, and to make sure they get to yours. For example, the site is “The Webmaster’s Edge”, so I could see people typing in the “the”, thus the reason for thewebmastersedge.net.
Highlighting Word Importance
The more importance you place on the words in your domain name, the better. This makes the domain even more memorable. For example, when I placed the URLs for The Edge in the header, I placed importance on the words through capitalization. Instead of writing webmastersedge.net, I wrote WebmastersEdge.Net. This helps to better define the domain and increase repeat visitors.
Closing Thoughts
While content is really the most important part of your website, if your domain is memorable you’ll get more repeat traffic. Make it easy for your users. Everything you can do it make your website more “sticky”, do it! While it may be a bit late for your current domain name, make certain to pick a sticky domain name for your next one. You won’t regret it.
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I like these suggestions a lot. But is there superior place to purchase your domain name? Maybe one where buying up alternate “wrong” addresses won’t cost the full price? I’m cheap.
Hmmm…you’ve made me consider though, that even at full price getting the alternate addresses might be worthwhile. Thanks!
I usually use http://domainsite.com/ for my registrations. At $6.99 per domain, it is a pretty good deal. I’m sure there are cheaper out there though. I’ve never worked with this registrar but found one that registers for $5 - http://us.domaincentral.com/
It might not seem worthwhile early on in a website’s lifecycle, but it can be very helpful later on indeed!
As you are starting out, spending money on domain names that mimic your website seems like a less than prudent expenditure. However, as someone who frequently types in the wrong domain name, hoping that I’ll get close to where I’m intending to go, I can tell you that it will pay off in the end. As your website gets larger, and more people utilize it, you may find yourself the target of one of those spam-vertising sites. I guess should tell you 2 things: 1. That you should of grabbed that similar sounding/looking domain name before they did. 2. That you’re moving on up, because Weezy, they don’t misguide people from just anybody! lol
Remember, that even though it comes out of your pocket to begin with, business expenses are also tax write-offs.