Out of ad space? Wondering if there is an easy way to quickly add more content and value to your site? Want to make more money? Herein lies the power of partnerships and co-brand agreements.

The What

A co-branded website is someone else’s content, with your name on it. Basically, they provide all of the content that your users may be able to use, you just supply the traffic. Co-branding agreements come in many forms, but typically you make a revenue share off of their co-brand.

The Why

• More content for your website = More value to your users!
• Increased cashflow!

The Who

So what types of companies do co-brands? Some big ones include sites like Careerbuilder or Pricegrabber. These co-brands can add value while producing income and I highly recommend them. They are not the only co-brands out there, but they are amongst the biggest. If you run accross a co-brand that seems to fit your site, I highly recommend taking it into consideration.

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