There is buzz beginning to brew about Adsense testing new fonts in their advertisements again. These fonts include, but are not necessarily limited to:

• Arial
• Comic Sans MS
• Plain Serif
• Times New Roman

This should really come as no huge surprise as Google is constantly testing new ways to promote AdSense. The only change that I’ve personally seen and was very disappointed in was when they made only the link clickable. I do, however, see the wisdom in it. The clickable area change was probably good for AdWords users, not so good for AdSense users. Some musings across the net have reported an increase in clicks since they started playing with the font.

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