Comments on: Goodbye Casale, Been Nice Knowin Ya… http://webmastersedge.net/home/2008/goodbye-casale-been-nice-knowin-ya/ Offering help to monetize, advertise, build, and maintain your website. Mon, 30 Aug 2010 07:04:43 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Bradford http://webmastersedge.net/home/2008/goodbye-casale-been-nice-knowin-ya/comment-page-1/#comment-35 Bradford Mon, 09 Jun 2008 15:53:23 +0000 http://webmastersedge.net/home/?p=61#comment-35 ...which actually brings me to another point: diversify. Very early on in a website's inception, having all of your eggs in one Advertising basket isn't really much of an issue. However, later on in a website's life it is very important to have a diverse set of revenue streams. …which actually brings me to another point: diversify. Very early on in a website’s inception, having all of your eggs in one Advertising basket isn’t really much of an issue. However, later on in a website’s life it is very important to have a diverse set of revenue streams.

]]> By: Bradford http://webmastersedge.net/home/2008/goodbye-casale-been-nice-knowin-ya/comment-page-1/#comment-34 Bradford Mon, 09 Jun 2008 15:51:50 +0000 http://webmastersedge.net/home/?p=61#comment-34 When I first tried an Ad Network back in...2000? It was L90/Zonfire. I got burned, badly. It had a large setup fee (that they took out of my earnings) and they weren't serving a whole lot. I actually used PopUps and PopUnders for a while trying to get a check from them. When I finally got my first check it was followed up by a "we're going out of business, selling our customers, and you aren't one of them" e-mails. I didn't have any advertising on any of my sites until Google AdSense came along. I started using Google and the program was fantastic. I now have relationships with Tribal Fusion, Burst Media, ValueClick Media, Adconion, Chitika, PriceGrabber, Careerbuilder, OneNetworkDirect, and several others. Really, Casale has been a good partner up to this point. It is regrettable that it came to this, but with so many partners, moving on is easy enough. When I first tried an Ad Network back in…2000? It was L90/Zonfire. I got burned, badly. It had a large setup fee (that they took out of my earnings) and they weren’t serving a whole lot. I actually used PopUps and PopUnders for a while trying to get a check from them. When I finally got my first check it was followed up by a “we’re going out of business, selling our customers, and you aren’t one of them” e-mails. I didn’t have any advertising on any of my sites until Google AdSense came along. I started using Google and the program was fantastic. I now have relationships with Tribal Fusion, Burst Media, ValueClick Media, Adconion, Chitika, PriceGrabber, Careerbuilder, OneNetworkDirect, and several others. Really, Casale has been a good partner up to this point. It is regrettable that it came to this, but with so many partners, moving on is easy enough.

]]> By: Katie http://webmastersedge.net/home/2008/goodbye-casale-been-nice-knowin-ya/comment-page-1/#comment-31 Katie Sun, 08 Jun 2008 23:48:04 +0000 http://webmastersedge.net/home/?p=61#comment-31 I'm glad you're sharing this type of problem with us in detail. Ad networks should be held accountable for their customer service and committment. Better us bloggers know now if our ad network is likely to flake out on us! Has anyone else heard of this type of problem with Casale, or any other major ad networks? I’m glad you’re sharing this type of problem with us in detail. Ad networks should be held accountable for their customer service and committment. Better us bloggers know now if our ad network is likely to flake out on us!

Has anyone else heard of this type of problem with Casale, or any other major ad networks?

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