Entrecard has partnered with SezWho and talk about a match made in heaven! Really, I couldn’t have thought of a better partnership. The idea is that SezWho promotes people to comment on eachother’s blogs. You can get your comments rated, your blog posts rated, and it gives you as a blogger an overall rating. Interesting concept and good in theory, but to be honest, I didn’t really see how it could possibly take off.

I didn’t, but Entrecard did. Entrecard is exactly how SezWho is going to take off and it is working! Entrecard is offering its publishers credits for every comment they make on a SezWho enabled blog. Not only are they offering A credit, but they are offering a NUMBER of credits based on the rating of your post. Genius really, 100% marketing genius. On top of that, in order to further promote the partnership, Entrecard now has a “Must be Sezwho enabled?” checkbox when looking for blogs so that only SezWho enabled blogs will be displayed.

So SezWho Says What?

Most people think that SezWho gets the “Long end of the stick” here. I really think that without this partnership and/or others like it that it would be vapor after a few months to a year. Not only will this partnership prevent it from becomign vapor, but it is really going to propel it forward. I wouldn’t be surprised if 50% or more blogs end up using SezWho.

But…Does Entercard Get The Short End?

No way! It may seem like it at first, but you really have to think long term. This partnership gives Entrecard more survivability and viability. It propels SezWho forward, but SezWho’s steam is going to rely on Entrecard. This increases the value of the Entrecard service and further promotes the brand name. Not only that, but it has the “look and feel” of “giving something back to the community”.

So Nobody Wins?

Correction - Everybody Wins. Entrecard wins, SezWho wins, and most importantly - The Bloggers win. This will promote commenting on Blogs in a very big way. More comments means more engaged readers, which translates into more traffic and more revenue. If you haven’t done so yet, I suggest you sign up for both!

But What’s The Catch?

We don’t know yet. It doesn’t appear as though SezWho is making any money yet. They are just getting off the ground. From their FAQ:

The basic SezWho rating, reputation and profile services are provided for free on the currently supported platforms. SezWho will be offering upgrades to premium products and services in the future, but basic SezWho integration for standard social media platforms will always be available as a free service.

I’m curious what options they are going to offer that will cost. Whatever it is, I think that they are going to rake it in. I am certain they already have the majority of active Entrecard bloggers signed up. Whatever these new features are, I most certainly wish them luck!

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