Defining Advertising Terms And Acronyms Part Two ∫ The Webmaster's Edge

Jul 14th

2008

Defining Advertising Terms And Acronyms Part Two

Written by User Image

Bradford (Who am I?)

Posted @ 1:48 pm

In my last post (http://webmastersedge.net/home/2008/defining-advertising-terms-and-acronyms/) on Internet Advertising Terms And Acronyms I defined the following terms:

Banner, CPA / Cost Per Action, CPC / Cost Per Click, CPL / Cost Per Lead, CPM / Cost Per Thousand, CPS / Cost Per Sale, Impression, IO / Insertion Order, Inventory, PPC / Pay Per Click, Rich Media, ROI / Return On Investment, RON / Run Of Network, The Fold

Today, I will go over another batch of important terms.

Ad rotation: Ads are typically rotated based on a given list and given conditions. This can be managed by an Ad Network, a simple rotation script, or more complex Ad Management software. There can be any number of ads in a given rotation and they are often based on demographics and a requirement for number of views each ad needs to achieve.

Affiliate: An affiliate is a webmaster who has a relationship with an advertiser for CPA advertising / Affiliate Marketing.

Affiliate Marketing: Affiliate Marketing is another term for CPA Advertising. This is a form of advertising where the advertiser pays based on specified actions taken by the end user. Some examples would be filling out a form after clicking on the ad or purchasing a product after clicking on the ad.

Clickthrough: A click in which the user was successfully directed to the Advertiser’s landing page.

Co-branding: A site which is branded with the logos and/or style of another site for use with the other site is called a co-brand.

Creative: The Creative is the advertisment itself, whether it be a banner, rich media, or text ad.

CTR / Clickthrough Rate: The Clickthrough Rate is the rate at which an ad is clicked on and the user is successfully directed to the Advertiser’s landing page. Clickthrough rates are often used to determine whether or not an ad is served and can sometimes have a Publisher’s account cancelled with an Ad Network due to low Clickthrough rates.

Demographics: The data that makes up a website’s audience such as age, gender, income, and location are the demographics for a given site.

PSA / Public Service Advertisement: A Public Service Advertisement or Public Service Announcement is an advertisement that is run on a website for no charge, usually when there are no other ads to display. These ads are usually displayed for charities or government agencies.

SEO / Search Engine Optimization: The process of optimizing one’s website to get better results in search engines.

SEM / Search Engine Marketing: Promoting one’s website through a search engine, either through paid listings, or getting one’s site higher Search engine rankings through other means.

ROS / Run Of Site: An ad shown anywhere on a website as opposed to specific pages or categories of the website.

Unique / Unique User / Unique Visitor: A visitor is counted as a Unique on their first pageview of the website for that day.

All of the terms from both posts can now be found in the Wiki filed under Advertising Terms.

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