Tom, thank you for taking the time out of your busy schedule to conduct this interview with The Webmaster’s Edge. I would like to start off by saying that I was a bit taken aback by your payment model. You pay the Publisher FIRST and THEN display the ads. You sometimes pay the Publisher more than once a day and this is all performed instantly over Paypal. While this is not the only payment option, it is your most prominent and preferred. I must admit that when Julie e-mailed me about your Network it made me a bit leery at first, but I had to think to myself “What do I have to lose by giving them a trial run?”. My answer was little to nothing, I have little or nothing to lose because your payments are all up front, so there is very little fear about it being some sort of scam. Is this what you were going for by utilizing this Payment model? How well has it worked?
There are so many concerns facing every publisher, especially when it comes to selecting a new ad network. We wanted to remove the biggest fear “will I get my money??” once and for all by paying cash in advance.
How long has The Robert Sherman Company been serving Advertisers and Publishers?
We began our first website, Quizland.com in April, 1995. We’ve been serving ads to other webistes since July 1999.
Are there any specific categories that The Robert Sherman Company focuses on? Are there any specific categories that you steer clear from?
Most sites of interest to large groups of folks are welcome. Sites targeting working women, sites about sports, technology sites, and entertainment pages are in particularly high demand right now. The sites we don’t work with are “adult content” and pages that are designed merely to generate clicks.
What payment model(s) (CPM, CPC, CPA) does The Robert Sherman Company utilize?
We pay 100% CPM to our publishers. They have enough grief in their lives without having to hope for CPA’s and CPC’s to pay off.
What are the primary ad sizes served by The Robert Sherman Company?
728×90 Leaderboards, 468×60 banners, 120×600 and 160×600 towers, 300×250 rectangles, and popunders which still pay the best by far.
What are your feelings on the current state of the Internet Advertising Industry? Do you have any thoughts on any specific industries such as SEM, PPC, CPM, or CPA?
As we eventually exit this recession (someday), I think the pundits will be surprised: The internet will have proved more resilient than traditional media, with a higher share of the world’s ad revenue than ever. That means that the largest advertisers will be buying more of the available inventory on a CPM basis, leaving less space for alternative revenue models such as CPA and CPC.
Until the recession eases, of course, CPA will be prominent, as it is in other media during tough times.
What are your thoughts on the future of The Robert Sherman Company? Do you have any specific projects you are working on that aren’t “top secret”?
We hope to add more types of ads to the mix, to give our publishers more choices. Full motion video and other long form ads of various types are being tested right now.
What does The Robert Sherman Company offer that other Ad Networks might not?
We pay 100% cash in advance.
Our ads are 100% CPM based, with no Cost Per Click or Cost Per Action.
We don’t force publishers to run our cheapest ads. Instead, if they wish, we’ll throw them a redirect code to bring up an ad from their other ad suppliers. We’re not shy about offering redirects if it means more revenue for the publisher in the long run.
Interested Publsihers can apply for this Ad Network at:
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