Specific Media provides advertisers, marketers and agencies with leading-edge targeting technologies that enable them to reach specific target audiences on the Web. Three brothers founded the company in July 1999: Timothy, Chris and Russell Vanderhook. Since then, the company has grown to become a leading online media network with hundreds of participating advertisers and publishers and industry leading targeting technologies.

Specific Media offers a suite of services that enable advertisers to reach specific audiences online. The company develops, targets and places online advertising campaigns that reach advertisers' desired audience segments, while driving advertising revenue for web publishers. The result is a win-win business model that benefits advertisers as well as web publishers. Specific Media delivers these services through its premium and performance ad networks.

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