interCLICK
interCLICK is changing the face of online ad networks by providing advertisers with a three-pronged approach to success:
1. Advanced targeting capabilities enable interCLICK to reach very specific audiences and provide the results advertisers covet.
2. Complete transparency via site by site reporting provides advertisers full control of where their brand is shown.
3. Advanced dynamic optimization engine ensures advertisers the highest ROI possible without the wasted impressions.
The company was founded by Michael Katz in 2004 with the help of a couple of his fraternity brothers from Syracuse University along a gifted team of developers including his brother Andrew. Since then, the company has grown to become a leading ad network in a short amount due to the success of its transparent platform and advanced targeting capabilities. interCLICK currently maintains over a hundred active advertiser relationships, approximately a thousand publisher relationships and is the 10th largest ad network according to comScore Media Metrix (October 2007).
Due to the rapid success of the network, interCLICK was acquired by a group of investors led by industry veterans in August 2007 who took the company public in October 2007. The company is traded under the ticker; (OTC BB: CACN). For more info, please also see www.customeracquisitionnetwork.com
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