121Media (*DEFUNCT?*) 121Media was a global online contextual advertising company which became Phorm in 2007. They primarily worked with ISPs to deliver their advertising solutions. However, it is worth noting that they have also been at the center of some controversies regarding user privacy. The Register had a story on 121Media's dealings with BT at: <a href="http://www.theregister.co.uk/2008/04/01/bt_phorm_2006_trial/" >http://www.theregister.co.uk/2008/04/01/bt_phorm_...</a>