Traffic Marketplace, Inc., a Connexus Company, is a leading online advertising solution, providing full-service account management, creative execution, performance analysis, media planning and placement to maximize online advertising investments.
Reaching more than 108MM monthly U.S. users online, Traffic Marketplace is one of the largest and most effective online media networks for advertisers and publishers.
Submitted:
05/19/08
Publisher Sign Up URL:
http://partners.netblue.com/signupPartner.htm
Publisher Terms URL:
http://www.trafficmarketplace.com/publishers/legal/0707.php
Other Rich Media Formats:
eyeblaster
unicast
pointroll
eyewonder
Creative Payment Types:
• CPA •
Creative Payment Types:
• Check •
Payment Schedule:
Net-15
Minimum Payment:
$100 or more
Does this agency have a referral program?
Not Sure
Are ads allowed on Chat pages?
No
Are ads allowed on Forums?
No
Contact Information:
Los Angeles
2101 Rosecrans Avenue, Suite 2000
El Segundo, CA 90245
310.647.6000
Silicon Valley
303 Bryant Street, 3rd Floor
Mountain View, CA 94041
650.810.1200
New York
335 Madison Avenue, #840
New York, NY 10017
646.307.8600
Media Contact:
Ina Murdock-Santos
310-647-1467
ina@connexuscorp.com
Site Requirements:
Website Content and Prohibited Conduct
(a) Prohibited Websites. TMP Code and Network IP shall not be used on Websites that contain forums, discussion boards, chat rooms, or any content area that is open to public updates without regulation without prior written approval of TMP.
(b) Prohibited Conduct. TMP does not accept Websites that produce, promote, relate to or have characteristics of Prohibited Conduct. “Prohibited Conduct” is defined as:
(i) Ad Placement & Tracking. Publisher shall not: (1) intentionally place Creatives on blank web pages or on web pages with no content; (2) place Creatives on non-approved Websites or web pages, or in such a fashion that may be misleading or deceptive to the User; (3) incentivize or offer points, rewards, cash or prizes for any User action unless it is expressly noted that the campaign is an incentive offer; (4) place misleading statements near an Ad (i.e., “You will win $5,000”); (5) redirect traffic to a Website other than that listed by the particular Advertiser; (6) ask Users to take advantage of Ads or offers other than those listed by the particular Advertiser; (7) serve Creatives, or drive traffic to such Creatives, using any downloadable applications without the prior written approval of TMP, which, if provided, is subject in each case to the following conditions: Creatives delivered in approved downloadable applications may only be shown once per User session when the application is active, enabled and clearly recognizable by the end User as being active and enabled. Serving Creatives at anytime when the downloaded application is not active is strictly prohibited and grounds for immediate termination without pay; (8) use invisible methods to generate Impressions, Clicks, or transactions that are not initiated by the affirmative action of the User; (9) engage in any advertising via facsimile or telemarketing; or (10) attempt in any way to alter, modify, eliminate, conceal, or otherwise render inoperable or ineffective the Website tags, source codes, links, pixels, modules or other data provided by or obtained from TMP that allows TMP to measure Ad performance and provide its services.
(ii) Websites. Publisher shall not place any Creative or Network IP on Websites that contain, promote, reference or have links to: (1) profanity, sexually explicit materials, hate material, material that promotes violence, discrimination based on race, sex, religion, nationality, disability, sexual orientation, age, or family status, or any other material deemed unsuitable or harmful to the reputation of TMP and/or its Advertisers; (2) software piracy (warez, cracking, etc.), hacking, phreaking, emulators, ROM’s, or illegal MP3 activity; (3) illegal activities or advice, deceptive acts or practices or violations of the intellectual property or privacy rights of others; (4) non-English language pages, or free hosted pages (i.e., Geocities, Xoom, Tripod, Talk City, etc.); (5) Websites under construction, hosted by a free service, or that do not own the domain they are under; (6) charity clicks/donations, paid to surf, active x downloads, no content (link site), all affiliate links; or (7) activities generally understood as Internet abuse, including but not limited to the sending of unsolicited bulk electronic mail or the use of Spyware. For purposes hereof, “Spyware” shall mean computer programs or tools that (i) alter a computer User’s browser or other settings or use an ActiveX control or similar device to download ad supporting software without providing fair notice to and obtaining affirmative consent from the User; (ii) prevent a computer User’s reasonable efforts to block the installation of or disable or remove unwanted software; (iii) remove or disable any security, anti-Spyware or anti-virus technology on a User’s computer; (iv) send email through a User’s computer without prior authorization; (v) open multiple, sequential, stand-alone advertisements in the consumer’s Internet browser which cannot be closed without closing the Internet browser or shutting down the computer; or (vi) other similar activities that are prohibited by applicable law.
(iii) Search. Publisher shall not: (1) violate guidelines of any search engines being utilized; (2) engage in search engine spam, doorway pages, cloaking, etc.; (3) bid on any trademarked names or terms in any PPC/“keyword”/“adword”/campaign unless given express written permission by TMP; or (4) conduct search ads falsely suggesting a link between TMP and a third-party or otherwise infringing on a third-party’s intellectual property or privacy rights.
(iv) Email. Publisher shall not: (1) use any name other than Publisher’s or Advertiser’s in the “from” box when sending an email to a consumer; using any other name, including but not limited to TMP’s name, is prohibited and will result in non-payment and immediate termination; (2) use deceptive or misleading subject lines; (3) send any commercial email to any person who has requested not to receive email from Publisher and/or Advertiser; or (4) use any name contained in TMP’s suppression list for any purpose other than as expressly provided herein. Publisher understands that upon doing so it automatically forfeits the right and claim to any revenue generated for its account, and Publisher’s account may be immediately terminated. All email campaigns must be conducted in accordance with the terms of Exhibit A to this Agreement.
(v) Co-Registration. Publishers who operate co-registration campaigns to generate information submitted by users or leads ("Leads") for Advertisers, shall: (1) obtain written pre-approval from TMP, and if necessary the applicable Advertiser, for (a) all sites to be used by the Publisher for each Program and (b) the transfer of leads in the form of either a successful post for real-time transfer or approval of the test file for batch or FTP files; (2) establish and prominently display on Publisher’s website a privacy policy that permits the collection, use and transfer of data as contemplated by the co-registration campaign; (3) ensure that all Lead data is stored in a secure manner, consistent with industry standards; (4) ensure that the Leads provided (i) meet the TMP and Advertiser campaign requirements, (ii) are not fraudulently obtained, including but not limited to modifying approved lead generation forms, publishing an offer on an unapproved site, utilizing automated software or manpower to complete co-registration forms, incentivization of co-registration forms and/or a publisher's inability to provide the user IP and time/date stamp for each lead; (iii) comply with specific co-registration program requirements, including but not limited to not exceeding any established lead caps and/or promoting a co-registration offer prior to TMP’s written approval of creative and data transfer. TMP may determine in its sole discretion whether leads are considered valid. All right, title and interest in the Leads shall vest exclusively with TMP or its Advertisers and Publisher may not use, sell, transfer or assign or attempt to monetize the Leads for its own purposes.
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